Posting Strategy
Instagram Reels vs Posts vs Stories: Do They Need Different Posting Times?
Learn why Instagram Reels, carousel posts, photo posts, and Stories may perform better in different posting windows.
Platform Guide
Instagram vs TikTok: Do Posting Times Work the Same?
Instagram and TikTok algorithms treat posting time differently. Learn how timing works on each platform and why you should not use the same schedule for both.
Weekday Tips
Is Friday a Good Day to Post on TikTok?
Friday has unique TikTok engagement patterns. Learn whether Friday is a good day to post, the best Friday posting times, and how to test Friday performance.
Weekday Tips
Is Monday a Good Day to Post on Instagram?
Monday has unique engagement patterns on Instagram. Learn whether Monday is a good day to post, the best Monday posting times, and how to test Monday performance.
Posting Strategy
Should You Post Based on Your Timezone or Your Audience's Timezone?
Learn whether you should post based on your own timezone or your audience's timezone, and how to convert audience peak hours into your local posting time.
Weekday Tips
Weekday vs Weekend Posting: What Creators Should Test
Weekday and weekend posting produce different results on Instagram and TikTok. Learn the key differences and how to test which works better for your audience.